What If You Could?

Reaching your goals starts by believing they’re possible.

Maybe the grass really can be greener.

What If You Could?

Reaching your goals starts by believing they’re possible.

Maybe the grass really can be greener.

Advisors

Experience full ownership, greater flexibility, and personalized support at LPL Financial.

Build Your Dream Business

Institutions

Take your wealth management program to new heights with LPL Financial’s customizable approach.

Transform Your Wealth Program

Investors

Bring your goals within reach with personalized guidance from an LPL Financial advisor.

Live Your "What If"

Greener Grass. Greater Expectations.

Seize Your “What If” Moment

What if you could make your dream life a way of life? If you could see the world, spend more time with the people you love, or actually look forward to Monday mornings? At LPL, we believe you can.

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We fuel your “what if” with:

  • Personalized investment advice
  • Financial planning
  • Sophisticated wealth management
  • Banking and lending solutions
  • Insurance and tax planning
Find an Advisor

Imagine the Possibilities

Leadership, Size, and Strength

7M

Americans served by our financial advisors and institutions.*

$1.9T

Brokerage and advisory client assets, serviced or custodied.*

29K+

Financial professionals serviced*
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Company*

Industry Insights

Stay informed on the latest trends and topics impacting the financial world, from timely updates and thought leadership articles to market commentary from LPL Research.

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LPL Stories

LPL’s Advisor Growth Study: Uncovering strategies that set advisors apart

September 16, 2025 | LPL Financial

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Advisor Insights

OBBBA explained: Key tax changes for financial advisors and their clients

September 17, 2025 | LPL Financial

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Weekly Market Commentary

Federal Reserve faces tug of war over rate path

September 22, 2025 | LPL Financial

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What If You Could?
Let's connect.

Advisors, Start Here.
Investors, Find an Advisor

Disclosures

Paid Advertisement. Investing involves risk, including potential loss of principal. LPL Financial LLC, Member FINRA/SIPC.

* Data as of June 2025

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